Our story began long before the opening of our first store in 2011. Between 2008 and 2010, we focused on our first project, which would later become the foundation of Wooden. Through passion, sleepless nights, and numerous mistakes, we gained valuable experience and laid the groundwork for the opening of our first true store.
We were looking for a concept that could embody our vision of simplicity and elegance, an ideal that could evoke the same emotions within our store. This is how the idea of using wood in the name came about: Wooden, a term that is never trivial, always elegant, and, above all, timeless.
As we moved forward, we realized that a true culture was forming around the brand, a community of people who share our vision of clothing and our production ethic: never bound by the compromises imposed by fashion, but always fueled by a passion for the uniqueness of the cuts and the meticulous selection of materials.
The growing demand allowed us to expand across the territory, reaching more and more people who believed in our project. Since 2013, many Wooden Stores have been opened, giving us the opportunity to grow our community, and we hope that you too will be a part of it.
With the evolution of the brand, our logo has also undergone a continuous transformation, reflecting a broader journey of growth. Over the years, our visual identity has evolved and adapted to express the true essence of the brand.
